Brand Values

'This is what we stand for:

Justice

No discrimination for a decent and dignified livelihood based on national origin, race, caste, religion, age, disability, gender, marital status, sexual orientation, or political affiliation. Everyone, through their work, should be able to develop their full human potential.

Collaboration

Close work with value chain partners and other key stakeholders to increase resource efficiency and positive impacts.

Environmental sustainability

Continuous improvement of the environmental impact of production and trade.